As part of my University course DIGC302, I have had the pleasure meeting a fellow student – Farnaz and given the opportunity to follow her thriving project – Probha. Her sheer enthusiasm and motif towards her project has influence me immensely. Her project involves making and distributing uncomplicated, natural, cruelty-free skin products and cosmetics. The ingredients are pure but powerful, and, what really makes Farnaz’s skin care products different is – she almost has a mission to take care of you like you’re part of the family.
Using her own experiences with making products for herself, Farnaz has applied her knowledge with creativity and extended towards the public. What you mightn’t realise is that the self-regulated Australian cosmetics industry doesn’t stop companies from putting potentially nasty ingredients into skincare products. It’s up to you to either educate yourself about every ingredient you’re using (you come into contact with hundreds every day!), or find a skincare business you trust and let them do all that hard work, Probha is just that.
Having said that, Probha’s growing website is a perfect medium towards establishing a brand name, and, getting out there. Although this is just a Uni assignment, this project has a lot of potential. The website layout is easy to navigate, aesthetically pleasing, communicates it’s intentions and identifies it’s objectives as unique. The website is great, I just have a few suggestions to make it that little bit more effective. After researching other natural-based skin care products I came across two that really stood out; Go-To Skin Care and Hurraw Balm.
Go-To skin care’s website has very much the feminine touch, and, cutting edge design shifting through the ever so changing popular demands. Not only that, Zoe Blake the founder of Go-To has incorporated blogs such as the above “Introducing Bro-To” and videos for the people whom have had enough of words and want to watch real people talk. I believe Farnaz could do the same; having videos could potentially draw more clientele in, such as, filming part of the process of making the products, or, even where the ingredients are bought from. Part of Farnaz’s unique identifier is – everything is handmade and promotes sustainable living. All the jars used for packaging also fall into that category, a friend of hers makes the glass equipment from scratch and this could be incorporated into a video as well. Doing this will promote and reinforce that indeed everything is handmade. I love that Farnaz is going against this fast growing industrial mass production craze.
Harraw Balm’s website is simple, elegant and straight to the point, right under the heading is: ‘premium organic, vegan, & raw ingredients’, this makes a sharp and tasteful statement towards what the companies intensions are. I don’t think that Probha’s website has to be more than this example; simple is best. Minimal is less clutter and riff raff. I do appreciate Probha’s use of colours such as the orange which applies beautifully with it’s full introduction.
Another point that would help; talk about the influences that came from family. Farnaz mentioned that from an early age her mother would use such products and henceforth where she learnt the process of making them. I believe this will be a major influence on clientele just by making it personal. People connect and want to support when its personal. Adding a video of this could potentially be the key to success.
Another constructive suggestion would be to start a stall at one of the markets such as; Bulli, Uni or even the Crown street markets on Friday. Here Farnaz could provide small samples and promote her products. Word of mouth is going to be a major part of marketing Probha and having a stall will help start this (as well as friends talking about it). Even starting a social media platform would help, Instagram maybe? Start a hashtag, get it out there.
My final suggestion would be to include a health lifestyle blog, much like Go-To skin care have. Here talking about how the products are a much healthier option would intrigue more buyers into testing it (and getting the results!). There is another option – before and after shots of skin after using Probha. Post it on Instagram!
Overall, Farnaz has an amazing skill and has done well making something out of it! I hope Probha gets cleared by the therapeutic goods Administration and can start making that well deserved dosh! Good Luck Farnaz!!