What is media research? without being to boring and extensive, media research is a process ventured to determine the outcome of something, Berger (2014) suggested that “research is to search or to find and encompass almost all aspects of our decision making process”.
When I initially thought of media research I pictured people sitting at grey desks shuffling through report papers, in other words boring. But after some closer reflection, media research is truly interesting. There are two potential categories at which it can cross over. One being that of scholarly or scientific, Berger states that “Scholarly research is, generally speaking, more systematic, more objective, more careful and more concerned about correctness and truthfulness than everyday research”, which brings us to the other being that of everyday research, this may involve something as easy as looking at whats trending on Pinterest or scaling through the different subjects you can do at University. For researchers social media is a veritable goldmine of opportunity. Everyday naturally occurring data are produced through the users of Instagram, Twitter and Facebook.
However, even though both focuses are completely different they are undertaking the same task, research.
There are 7 steps in the research process, they include:
- Initial data gathering
- Theory information
- Hypothesis information
- Further data gathering
- Data analyses
- Deduction (conclusion)
It also has the ability to encircle qualitative and quantitative research techniques. For example, qualitative techniques on the research of preferred photography cameras could involve an open-ended questionnaire or unstructured interviews, while quantitative is a more statistical approach and easier to analyse than qualitative techniques.
I’m not sure if you noticed through my subtle references but I have a passion for photography, I wouldn’t call myself a photographer however with the broadness that media research presents I have decided to analyse the relationship between the photography industry and the internet
With so many developing applications such as Pinterest, Tumblr, Instagram and WordPress the photography industry is growing very rapidly across the internet, making it easy to just slap a filter on a photo and put it up on your blog for the whole internet to see, although this is effective as to promote your photos and artistic flare it is also lowering the professionalism of the industry.
My intention is to explore the positives and negatives of the internet and it’s new applications on the photography industry. Has the new technologies of today created to much freedom?
- A A, Berger (2014) ‘What is research?’ in Media and communication research methods : an introduction to qualitative and quantitative approaches, 3rd ed, Los Angeles, pp. 13-32.
- BCM210 Lecture slides, presented March 11 2015, University of Wollongong.