When you think of film usually the imaged conjured includes the glitz and glamour of the Hollywood industry, which is spread across the globe. Although Hollywood is a major dominated production Schaefer and Karan(2010) discuss that “in the new millennium, scholars are increasingly predicting that Asian film industries, particularly those of India and China, will wrestle control of global film flows from Western dominance.” This quote suggest the gradual grasp the Asian film industry has with a steady hold on the prolonged ‘dominance’ of the Western Hollywood industry. This will broaden many potential cultural markets. Especially the popularity of Bollywood (being India’s) and Nollywood (Africa/Nigeria) industries although totally different in many ways to one another.
Bollywood having started in the 1930’s shows major distinct changes to the typical Hollywood industry, the most significant being that it contains song and dance item numbers as an integral part of the plot. Bollywood does not encompass all of Indian cinema, contributing only about 20% of the total film output of India, which is the largest in the world and predates Bollywood. It is not one genre of film but is a film industry in which there are many genres. Despite the obvious success of Bollywood films, majority of western film are yet to adopt the bright colours and musical numbers of Indian film.
Nollywood, Nigeria’s booming film industry, is the world’s third largest producer of feature films. Unlike Hollywood and Bollywood, however, Nollywood movies are made on shoe-string budgets of time and money. An average production takes just 10 days. Nonetheless in just 13 years, Nollywood has grown from nothing into a $250 million dollar-a-year industry that employs thousands of people.
In an analysis of the global international film industry it is obvious that film culture expands beyond Hollywood. As seen through both India and Nigeria all countries are able to express there own medium through film. By doing this nations are able to go into legitimate productions and gain popularity.
– Schaefer, D & Karen, K. 2010, Global Media and Communication, Problematizing Chindia: Hybridity and Bollywoodization of popular Indian cinema in global film flows, [Accessed: 24th August, 2014].
-Maheshwari, L. (2014). Why Is Bollywood Such a Powerful Industry? Mumbai Provides An Answer. [online] Indiewire. Available at: http://www.indiewire.com/article/why-is-bollywood-such-a-powerful-industry [Accessed 24 Aug. 2014].
– Thisisnollywood.com, (2014). About Nollywood. [online] Available at: http://www.thisisnollywood.com/nollywood.htm [Accessed 24 Aug. 2014].