Globalisation refers to an international community influenced by technological development and economic, political, and military interests. It is characterised by a worldwide increase in interdependence, interactivity, interconnectedness, and the virtually instantaneous exchange of information.
Globalisation apart from the many other topic’s, is driven by communication technologies, as well as by the fact that expanding internationalism is producing more awareness about the similarities and differences between cultures. Globalisation, especially seen through pop culture, is carrying out a kind of cultural genocide on the world, in saying that – the largest, most dominant cultures are becoming larger and more dominant at the expense of many others. In this view, globalisation is in fact another word for Americanisation. However, others argue that globalisation offers the potential to enrich the world culturally.
David Rothkopf noted globalisation’s effect on culture as – “The homogenising influences of globalisation that are most often condemned by the new nationalists and by cultural romanticists are actually positive; globalisation promotes integration and the removal not only of cultural barriers but of many of the negative dimensions of culture. Globalisation is a vital step toward both a more stable world and better lives for the people in it.” – David Rothkopf, “In Praise of Cultural Imperialism,” Foreign Policy June 22, 1997.
The notion that the opportunities for cultural exchange brought about by globalisation can help promote tolerance and diversity. This could also be referred to as the multi-cultural “global village,” where ideas and practices can be freely exchanged and appreciated. Over the years technology has made the world connect in such a way that we understand cultural differences and emotionally attach to world events driven by television images, which are broadcasted around the world by satellites and display famine or fighting in other nations. In this situation, globalisation enables a newscaster to humanise an event overseas, making us connect to worldly events.
- Available at: http://www.studentpulse.com/articles/61/understanding-the-implications-of-a-global-village [Accessed 22 August 2014]
- Globalization 101| International issues | Available at: http://www.globalization101.org [Accessed 20 August 2014]
- David Rothkopf, “In Praise of Cultural Imperialism,” Foreign Policy June 22, 1997. [Accessed 20 August 2014]